![]() ![]() I first tested the newsletter content in Twitter-thread format, where I have a following of more than 400,000, and it went from there. I decided to quit that job to pursue this venture full time in April because I knew an opportunity like this doesn't come by often. When I started building the newsletter, I was working as the head of marketing at an edtech startup. Our newsletter's growth has been largely organic Exactly what that means will have to wait until Google brings Genesis further into view.Account icon An icon in the shape of a person's head and shoulders. Still, The New York Times says that Google sees Genesis as a "responsible technology" that will help the publishing industry avoid pitfalls with generative AI. Critics worry that the drive to automate content production could create an echo chamber of noise and misinformation online, with bots feeding off other bots while human-crafted content remains potentially siloed behind paywalls or away from the open web. Journalism professor Jeff Jarvis told the New York Times, "If is misused by journalists and news organizations on topics that require nuance and cultural understanding, then it could damage the credibility not only of the tool but of the news organizations that use it."Įven if tools like Genesis are initially used to accelerate productivity for journalists, there may still be a temptation to automate the writing process entirely to save money, as we've already seen in cases like CNET's. Still, some newsrooms may seek to draw a clear line between an AI model merely suggesting phrasing or critiquing a piece and actually introducing new factual content, which could be mistaken or confabulated. Advertisementįurther Reading The AI race heats up: Google announces PaLM 2, its answer to GPT-4īased on early reports, Google's new tool seems to represent a different path away from full automation, envisioning a partnership between a human author and AI assistant that could see journalists adopting generative AI as labor-saving tools similar to typewriters, word processors, and spell checkers before them. Two of the executives told the outlet that the Google product seemed to underestimate the effort it takes to produce accurate and interesting news stories. However, unnamed anonymous executives who previewed Google's presentation described Genesis as "unsettling," according to the Times. Naturally, both companies have sought to find market applications for this technology, including in journalism. Like OpenAI with its ChatGPT AI assistant that can compose text, Google has also been developing large language models (LLMs) such as PaLM 2 that have absorbed massive amounts of information scraped from the Internet during training, and they can use that "knowledge" to summarize information, rephrase sentences, explain concepts, and more. ![]() ![]() "Quite simply, these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating, and fact-checking their articles," a Google spokesperson told Reuters. ![]() Further Reading BuzzFeed preps AI-written content while CNET fumblesĪccording to Reuters, Genesis is not intended to automate news writing but can instead potentially support journalists by offering suggestions for headlines or alternative writing styles to enhance productivity. ![]()
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